It’s not often I blog about going into a store, but I couldn’t resist this one. Japanese store MUJI had opened up last year but I didn’t follow the hype. Plus, they were so popular that they were completely out of stock for the first few months. I finally paid it a visit today because I was looking for a small shelf for my make-up. MUJI was known for having household goods that were affordable.
When I walked in, I was impressed by the “lack of branding”. It’s part of MUJI’s mission statement to not have branding slapped all over their products. They really do focus on being minimal. In the above photo, these tiny squares are actually T-shirts and towels. How a towel can fit in a cube, I do not know.
These lotions and soaps look so plain, it’s almost amazing in our North American branded world. I guess when you really think about it, their lack of branding IS the brand.
There were so many cool (but totally unnecessary things). Take this beautiful CD player you can hang on your wall for example.
My favourite section was the stationery section. They had a wide selection of notebooks, paper, pens and post-it notes shaped as cats. It was all affordable! I dragged myself out of there before I bought everything.
I did end up buying this notebook with recycled paper. The paper actually feels smooth, unlike the newsprinty stuff you get here when notebooks are eco friendly. It was only $2.50
I also purchased this random hexagon shaped pen.
And.. I did find the perfect mini-drawer for my makeup!
More trips to Muji are in order soon.