Last week, Instagram went through a giant purge of bots. That meant a great deal of users lost followers in some way. Some lost thousands. I only lost 40, but it still felt like a lot.
I’ve never ever bought followers nor am I a huge user of hashtags, because I know they contribute to a lot of the bot numbers. But I guess they still managed to find me in some way. Instagram’s not like Twitter and there’s not so many tools out there for moderating your contact list (nor do I trust most that exist). I’ve never really used any strange “marketing techniques” to garner any of my current followers (on any social networks). I am a very big advocate on the attitude of “if they want to follow you they will”.
I’m a very big believer of influencer marketing, a topic that is now of heavy debate in Singapore. I think that’s what prompted me to write a post on the matter. This Instagram purge was very necessary for the network to know it’s real users and to reveal who their true influencers are. While Instagram still has yet to be infiltrated with ads, it has a lot of potential to be very valuable to advertisers. Hell, the other day I saw my first “sponsored ad”, one by Ferrero Rocher, my favourite chocolate in the world. How they knew that, I don’t really know. All I know is, Instagram’s ad network will be very targeted.
I’m not freaked out about social media and advertising. I’ve kind of always dove nose-first into it. We make unconscious decisions about everything we purchase and are surrounded by ads and marketing almost everywhere we look. I will just remain being myself everywhere online.
If you’d like to connect with me on Instagram you can find me here: http://instagram.com/tianafeng!