Uber Cool Taxi Service


In the past, whenever I hailed a cab in Toronto, I would be constantly rejected for not going a far enough distance. For example, none would take me from Sound Academy (most inconvenient location ever) to Union Station. However, recently I decided to try the new Uber Taxi service and I think it may solve all my taxi problems.

The service operates with a smartphone app. It pinpoints your locations as well as how far away the closest cars are. Once you hit the big green button you get a text and a cab instantly heads to you and your phone keeps track of it’s location. They’ll call you once they are outside. The cars are black and sleek and makes me feel like I have a million dollars. There are two types of cars you can choose from; a normal black car and an SUV.

Another neat feature about Uber Taxi service is the payment is done through the app with a credit card. There is no worry about having cash at hand, and they don’t need to know how much you tip. The service fee (of $8) is a little bit more than the normal $4 you pay to get in regular cabs, but at the end of the ride you don’t have to add tip (and there’s no option to even if you wanted). There is a minimum charge of $15, but at least that means they will take you anywhere no matter the distance.

I love that Uber has considered business through an app. It’s innovated and smart, and I’ll definitely be riding them again! It’s still in testing in Toronto but the other cab companies can learn a thing or two from their business model.

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