Know Your Online Character

You probably read a lot of different articles that talk about the importance of content in gaining followers but nobody really talks about the importance of character and personality. I find the people I remember and engage with the most over social networks are those with amiable personalities. The tweets that were retweeted the most on my own feed are strangely also my own random thoughts or life happenings. Sure content is important, but knowing your online character goes a long way. It all really comes down to one question: What do you want to be known for?