Lays sponsored a contest where people around Canada created new chip flavours. The winner gets $50,000 and 1% royalty from future sales.
Right now they’re down to four finalists, each of which have received $5000. I missed out on the Perogy Platter (because they were not available at the time) but I purchased the Caesar Salad, Maple Moose and Grilled Cheese and Ketchup flavoured chips.
The Grilled Cheese and Ketchup greatly resembled BBQ chips, but a little blander. The “cheese” could be tasted when I licked the chips. The Creamy Ceasar Salad chips tasted a lot like a tamer version of sour cream and onion chips with a hint of cheese and a bit of garlic. By far the most original flavour was the Maple Moose flavour. They reminded me of firewood and camping. It was kind of atrocious on the first bite, but they got strangely addictive after a while.
My bet on the winner is probably Maple Moose as it is the most unique. The US contest had a Sriracha flavour which I wish I could get my hands on!